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Custom data feeds · internal & external signal
Bring your data into the same signal environment.
Ingest, structure and analyse your sources alongside Noah’s global signal archive — so internal and external signal can be measured together.
Internal
External
Proprietary
Public
Combined
Controlled
Scroll — this page is the argument
What it does
The jobs Custom Data Feeds are built for.
IngestInternal or proprietary data sources · specialist or niche external feeds.
CombineInternal data measured with global public signal, in the same framework.
ControlMaintain control over sensitive inputs.
RerunRerun investigations using the enriched signal.
The questions
Ask it the way the desk asks.
“Are we seeing something others are not? Does our signal confirm or contradict public signal? Where do we have an information advantage?”
Example output · combined signal
Supply chain risk · internal + public signal.
PostureWatch with elevated internal risk.
Composite69 / 100 — direction: deteriorating.
Evidence24 signals — 16 public, 8 internal.
ConfidenceHigh directional — internal signal corroborates the public read while adding earlier visibility.
Core difference
Most systems separate internal and external data. Noah measures them together.
Public signal shows what the world is seeing. Internal data shows what you are experiencing. Combining both is where decision confidence comes from — and divergence is itself a signal worth measuring.
How it works
Ingest. Structure. Combine. Analyse.
01 IngestData is ingested into the system.
02 StructureStructured into Noah’s signal format and timestamped.
03 ClassifyClassified alongside existing data.
04 AnalyseAll analysis operates on a unified signal environment.
Signal combination
Three streams. One investigation.
PublicNews, official statements, filings, local reporting — continuously updated and structured.
InternalReports, operational data, proprietary datasets, partner feeds — same signal pipeline.
CombinedWhere the data aligns, where it diverges, where advantage exists.
Control & continuity
Your data stays yours. The advantage compounds.
ControlClient data remains within controlled environments · access governed by roles and permissions.
CompoundsEnriched investigations · ongoing internal-vs-external monitoring · improved accuracy over time.
Who this is for
Built for teams whose data already does work.
Enterprises with proprietary data
Insurers
Corporates
Investors
Strategy & risk teams